Insightful article as many are wondering both whether influencers move the needle AND if marketing via social media can be as effective as traditional marketing.
Thank you! I’ve been polling some friends that love her content to see if they will be watching her film & in what medium. I listened to a podcast with a sales agent at WME this week that talked a lot about the way conversations have shifted around influencers and built in audiences, evaluating how, if, and in what context they are helpful. The more that we can bring the power back to the creator, whoever that is, I think the better. And if we can support one another!
Insightful article as many are wondering both whether influencers move the needle AND if marketing via social media can be as effective as traditional marketing.
Thank you! I’ve been polling some friends that love her content to see if they will be watching her film & in what medium. I listened to a podcast with a sales agent at WME this week that talked a lot about the way conversations have shifted around influencers and built in audiences, evaluating how, if, and in what context they are helpful. The more that we can bring the power back to the creator, whoever that is, I think the better. And if we can support one another!
Absolutely. Everything is shifting all the time!